Video of Syrian Helicopter surving a surface-to-air missile hit becomes a controversial commercial

Published on: November 11, 2013 at 6:00 PM

Footage from the Syrian Air War, showing a Syrian Mi-8 helicopter hit by a surface to air missile was turned into a commercial by a Ukrainian company.

In order to showcase the resilience of their products, Motor Sich, a large aircraft and helicopter engine manufacturer has created a controversial advertising campaign based on the scene of a Hip helicopter (one those aircraft equipped with their engines) surving the direct hit of an IR guided missile in Syria.

Not all Assad’s choppers were so lucky.

The slogan at the end of the commercial is related to the Syrian war: the “Motorsich Akbar” (with Akbar meaning Great in Arabic) hits off the “Allah Akbar” that can be heard repeated endlessly by the rebels in most, if not all, war videos coming from Syria.

H/T to Andriy Pryymachenko for the heads-up

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David Cenciotti is a journalist based in Rome, Italy. He is the Founder and Editor of “The Aviationist”, one of the world’s most famous and read military aviation blogs. Since 1996, he has written for major worldwide magazines, including Air Forces Monthly, Combat Aircraft, and many others, covering aviation, defense, war, industry, intelligence, crime and cyberwar. He has reported from the U.S., Europe, Australia and Syria, and flown several combat planes with different air forces. He is a former 2nd Lt. of the Italian Air Force, a private pilot and a graduate in Computer Engineering. He has written five books and contributed to many more ones.
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