Brazilian Aerospace conglomerate Embraer just rolled out a new marketing campaign seemingly aimed directly at Top Gun fans.
Embraer released two new private business jets on Sunday, October 14, 2018 in Orlando, Florida.
The company’s new Praetor 500 and the Praetor 600 midsize and super midsize personal jets are being marketed with a new ad campaign that features sound bites from the original 1986 Top Gun sound track and a boilerplate video storyboard from the movie itself.
While it is tough for most of us to get inside the mind of the private jet buyer, it’s safe to say that inside every private jet owner there lives a little “Maverick”. That being true, this campaign will probably be pretty effective at getting attention among the growing business jet market, especially considered the hype surrounding the long awaited Top Gun sequel.
The Embraer Praetor 500 and 600 will sell for about $17M or $21M USD depending on the version, putting them at the leading edge of the mid to larger size business jet market. Sales of mid to large sized business jets are up in 2018 according to industry analyst JetCraft.com.
According to their website, “Larger, more expensive aircraft remain in high demand, accounting for 32% of total units and 64% of total revenue.” They went on to report that overall sales for business jets into 2018 have remained steady.
Top image: screenshot from Embraer commercial.