A new (civil) Special Colour

Published on: May 27, 2010 at 3:18 PM

To celebrate the new Zurich – San Francisco route, beginning on Jun. 2, 2010, Swiss International Air Lines has painted, for the first time ever, one of its Airbus A340, with a special coulour scheme. The aircraft that will perform the first flight on the new route is registered HB-JMJ and sports a colourful hippie livery with a large “San Francisco” text and the emblem of the flower power (the hippies movement that had its iconic center at the Haight Ashbury district in San Francisco, California). The colour scheme applied to the aircraft was chosen among three different proposals voted by 30.000 readers of the 20 Minuten newspapers and it will remain on the Airbus 340 for more than one year.

A340 special — courtesy of Swiss Press Office

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By David Cenciotti

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David Cenciotti is a journalist based in Rome, Italy. He is the Founder and Editor of “The Aviationist”, one of the world’s most famous and read military aviation blogs. Since 1996, he has written for major worldwide magazines, including Air Forces Monthly, Combat Aircraft, and many others, covering aviation, defense, war, industry, intelligence, crime and cyberwar. He has reported from the U.S., Europe, Australia and Syria, and flown several combat planes with different air forces. He is a former 2nd Lt. of the Italian Air Force, a private pilot and a graduate in Computer Engineering. He has written five books and contributed to many more ones.